The main principle of a landing page is a rule

LESS IS MORE

What is a landing page?

A landing page is usually the first contact point for any potential customers. It gives people an impression and attraction of what a store sells, and invites them to visit and explore. 

What is website

For example, a website often has standard links at the of the page and often at the side of the page for items like:

  • About
  • Services
  • Company Information
  • Blog
  • etc, ( Basically whatever links are key to their business)

When would you use a Landing Page?

  • To grow your email list by offering a resource incentive to sign-up (eBook or Video for registering, etc)
  • With a Sweepstakes drawing where the focus is on gathering names and email addresses
  • Event promotion 
  • Target campaign for a product 

Why use a Landing Page?

You want your audience to be totally focused on the goal.
You want to eliminate distractions from your offer. 


CALL TO ACTION

Your main aim is to persuade visitors to take an action based on your goal like sign up, download, buy, register, subscribe, etc. Figure out, what you want to achieve and design your CTA button accordingly.

Not every button needs a background colour. 


Primary actions
should be obvious. Solid, high contrast background.

Secondary actions should be clear but not prominent. Outline styles or lower contrast background colors are great options.

Tertiary actions should be discoverable but unobtrusive. Styling these actions like links is usually the best approach.

Forget navigation bars or menus

Since landing pages mostly serve as advertisements, the page should not include a navigation bar and menus.

Don’t offer any other click-through opportunities options to your visitors. Keep clutter to the absolute minimum and focus on making users to click your primary CTA.

Be specific

Your landing page web design has only one purpose: To get people to act, usually with a CTA button or by filling in your opt-in-form.

When there are too many options to choose from in your landing page template, it becomes a daunting task for your audience members.

“The paradox of choice reveals that less is more. Too many options will often hinder people from making a choice.”

USE RELEVANT VISUALS  

  • 80% of people remember what they see and do. The text is more memorable. 
  • Site visitors spend 100% more time on pages that contains images. 

COLOUR

Understand the colours 

Color plays a key role in directing users’ attention. In fact, when HubSpot tested call-to-action (CTA) colors, they increased conversion rate without changing anything about the page except for the color of the CTA.

Strategically using color on the landing page will help tell visitors how to feel about the information. Always makes CTA stand out with the color. 

Keep a simple layout

A good landing page design is minimalist and attractive. Use a clean, simple design with plenty of white space that keeps people on your product and call to action. Choose a big font to make it easy for visitors to read and understand what your landing page is all about.


Visual hierarchy using contrast .


Visual hierarchy using size. 

PROXIMITY

CONTENT SEQUENCE ON A LANDING PAGE

Heading

The heading is the first text that your visitors see. It’s one of your first opportunities to influence your conversion rate. Use a heading that clearly states the biggest benefits that your product offers. In the heading, tell your visitors exactly what they can get on your landing page.

Subheading

The most effective landing pages indicate what’s being offered with the heading and use the subheading to further explain the offer and share the UVP. Subheadings may showcase whatever you’re offering in a new light. Some landing pages choose to push their value propositions to the heading and use the subheading to discuss the actual offers. In one of our projects shown below, you can see how the subheading complements the heading. When users land on the page, they clearly understand what the service does and can click the call-to-action button right away.

Benefits

It’s absolutely essential that your unique value proposition is clear and convincing. For this, you may list your benefits using bullet-point format. Benefit bullets are concise descriptions of a product or service that make it stand out. State your product’s strongest benefit first and its weakest benefit last, presenting a so-called value hierarchy to your target audience. Your bullet-point list shouldn’t be long: five to seven points will do so as not to overwhelm your users.

WHAT MAKES PEOPLE TO CLICK 


USEFUL LINKS:
https://www.figma.com/  (design tool for website)
https://www.pexels.com/  (licensed pictures)
https://unsplash.com/ (licensed pictures)
https://iconmonstr.com/ (icons)
https://www.canva.com/ (designing everything)
https://unbounce.com/ (landing page creator for our freelancers)


Did this answer your question?